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Abstract: Implicit up/down words, such as bird and foot, systematically influence performance on visual tasks involving immediately following targets in compatible vs. incompatible locations. Recent studies have observed that the semantic relation between prime words and target pictures can strongly influence the size and even the direction of the effect: Semantically related targets are processed faster in congruent vs. incongruent locations (location-specific priming), whereas unrelated targets are processed slower in congruent locations. Here, we used eye-tracking to investigate the moment-to-moment…

Abstract: Visual attention is biased by both visual and semantic representations activated by words. We investigated to what extent language-induced visual and semantic biases are subject to task demands. Participants memorized a spoken word for a verbal recognition task, and performed a visual search task during the retention period. Crucially, while the word had to be remembered in all conditions, it was either relevant for the search (as it also indicated the target) or irrelevant (as it only served the…